One of the highlights of the property is the humble white granary pictured above. Long ago used for grain storage, it will be the future HQ for Section22.
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When you live 45 minutes away from the nearest Target and 2 hours away from the nearest city with more than 3 dining options, simple shopping trips need to meet this basic threshold: Is it worth the drive?
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As many of you know, Section22 is about much more than consumer products. For example, last month we held our second annual plow day - a chance to celebrate a simpler time of farming and enjoy some much-needed, socially distanced time outdoors!
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I can’t help but think of this twisted maxim every time I’m browsing Amazon or Wayfair. A simple search for an item like “coffee table” reveals they’ve clearly taken Frasier’s philosophy to heart. Over 14,000 search results (along with ads and sponsored listings) appear and the task of refining and filtering begins.
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Recently I had a chance to virtually sit down with Anne Mezzenga and Chris Walton, co-CEOs of Third Haus retail innovation lab and co-hosts of the best retail podcast series around, Omni Talk. We talked about a range of issues top-of-mind in product development right now including COVID19, direct-to-consumer strategy as well as general advice for approaching consumer product development.
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It’s hard to believe we’re already into spring planting for 2020. It seems like just yesterday we were seeding oats for our first-ever plow day in 2019. Luckily, this year we weren’t delayed by a late April snowstorms and rain that pushed planting season into late May and early June for a lot of farmers in the area.
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